Contextualization
1. Strategic guidelines
The CDC team believes the “Brand Image Strategy” should be used to develop the campaign, focusing on the EUDRES’s youthful and friendly personality.
2. Promise
The EUDRES brand offers its clients benefits, since they promise all participating students they’ll acquire new learning methods and skills, which may lead to new opportunities, by taking part in the EUDRES activities.
3. Campaign Tone
The I Living Labs Marketing Campaign will have a creative campaign tone focused on the brand’s image
In our campaign, we will opt for the hyperbolization technique, referring to the universe of possibilities that "I Living Labs" offers its participants, relating this to the universe. In this way, our campaign will have a lighter and more humorous tone, always with the theme of the "Universe of possibilities" that I Living Labs have to offer.