Marketing decisions

• Reach more students and increase the number of applications

The CDC team chose to develop a Marketing campaign focused on the EUDRES “I living labs” activity. We believe it brings a lot of benefits for all parties involved, specially to the students, since the activity’s concept sparks the entrepreneurial spirit and allows them to create new solutions to solve problems in different regions. The skills and connection they obtain from partaking in this activity might lead to new and exciting career paths and job opportunities. The government and other non-profit organizations can benefit from different perspectives and find solutions             they might implement.

• Spark interest from the students

• Demonstrate how beneficial participating in this activity can be for potential applicants

• Spread awareness about the positive impacts this activity might bring to the community

We will direct our marketing campaign to young adults that are currently students at Polytechnic Institute of Setúbal, whom eager to leave a mark and make a difference in this region’s community. These students must be creative individuals that can adapt easily to different team working dynamics.